Wednesday, May 9, 2012

Free record earns It’s Elephant’s more ears

By on March 5, 2009

It’s Elephant’s has a musical style as peculiar as the band’s name.

Mixing eclectic instrumentation and shifting warped rhythms with raw vocal vigor and a subtle pop sensibility, the Atlanta natives will take the stage in Athens Saturday night.

IT’S ELEPHANT’S WITH
MAGNOLIA SUNS AND MASS SOLO REVOLT

When: 10 p.m. Saturday
Where: Tasty World
Cost: Contact venue for sales

Composed of vocalist/guitarist Brent Jay, guitarist/vocalist Garrett Range, multi-instrumentalist David Fountain and drummer Justin Shotwell, the four-piece creates music that practically defies classification.

“We’ve called ourselves ‘fuzzy pop’ before,” Shotwell said. “But we like to say our music is Fugazi meets The Beach Boys.”

Jay also cited a hodgepodge of dissimilar influences, including The Velvet Underground, Dr. Dog, The Beatles and Otis Redding.

An inside peek at how the group’s eclecticism comes about: Jay and Range craft the songs initially, with Jay writing nearly all of the lyrics.

“I like to look at myself from the outside in and pick myself apart,” Jay said. “But as of late I have been writing about things I’m watching other people go through – kind of like I am giving them advice from my point of view.”

Fountain, who plays trumpet, lap steel and mandolin, among other instruments, embellishes upon Jay’s and Range’s framework to elevate the music beyond the realm of most other rock groups.

“(The variety of instruments) adds texture,” Shotwell said. “I think a lot of bands do the two-guitar-bass-drums kind of thing. Not that that’s a bad thing at all, but for us, it’s something that kind of jumps out at us.”

The diverse musical characteristics of It’s Elephant’s are on display at www.threefortysevenaugusta.com, where the band’s first release, “Little Trouble in Chinatown,” is available for free – no strings attached.

It’s not every day a band simply gives away its debut album. So what exactly motivated It’s Elephant’s to take this approach?

“The main pro is just getting people to listen to it,” Shotwell said. “When you play shows, people are already paying to get in and paying for drinks and stuff, and sometimes they don’t have money to purchase a CD.”

“We wanted to get it out there to as many people as we could, and it’s been very effective,” he said.

Shotwell, the newest addition to It’s Elephant’s, assumed drumming duties in November 2008 after original drummer Matthew Compton amicably split from the group.

Although he doesn’t feature on “Little Trouble in Chinatown,” Shotwell has known the other members of It’s Elephant’s for years. As such, his integration into the lineup as a permanent member has been smooth.

“He had the same drive and motivation we had, but on the writing tip he completed our band,” Jay said. “He is our Dave Grohl, our John Bonham. He just plays the exact beats we hear in our heads.”

With the new lineup intact, It’s Elephant’s is busy cutting its follow-up, slated for release sometime at the end of May. An official name has not yet been announced.

“We’re going to sell (the new record) and get some cash together, so the next time we put a record out it all comes from the band,” Shotwell said. “We’ll try to make the band self-sufficient.”

On Saturday night, It’s Elephant’s ensures it will deliver.

“We are just having a blast. To me, the most important thing is to have a good time,” he said.