The Coca-Cola Company estimates that 1.6 billion servings of Coke products are consumed every day. That’s a lot of cups, cans and bottles, which certainly contribute to a fair share of landfill space.

Today, the company aims to accomplish the ambitious goal of recycling 100 percent of used bottles and cans through its new Coca-Cola Recycling initiative.

The Athens division of Coca-Cola Enterprises is following this trend in Coke recycling with a recycling drive for electronics, batteries and shoes at its Athena Drive location tomorrow.

The drive represents the latest accomplishment of a partnership that has developed between Athens CCE and Athens-Clarke County Recycling.

“We work with [Athens CCE] on . getting recycling started at Coke,” said Suki Janssen, a waste reduction administrator at ACC Recycling. “They were recycling some things but they weren’t recycling everything, so we have a little bit of history there.”

Athens CCE will provide the location, the volunteers and, of course, Coca-Cola refreshments, and ACC Recycling is coordinating the logistics of the event. People can recycle gently used shoes as well as alkaline and rechargeable batteries, although car batteries will not be recycled at this event.

Any kind of electronics can also be recycled, including TVs, which usually carry an additional recycling fee that Athens CCE has agreed to cover. A truck from Creative Recycling will carry it all away.

“It’s supposed to be a community event, and this will directly affect the community by keeping those items out of the landfills,” said Michelle Lasitter, an office manager at Athens CCE.

The recycling drive is a part of CCE’s Corporate Responsibility and Sustainability Initiative, which is intended to eliminate waste, protect the environment and make CCE’s operation more efficient.

This initiative has five areas: energy conservation, water stewardship, recycling, a diverse and inclusive culture, and general well-being.

This is the first week CCE has put the initiative into action: Every facility across the country is hosting an event related to one of the five areas.

While this event doesn’t directly help recycle the Coke cans Athens CCE produces, bins which collect used Coke products outside the bottler’s offices are sent to the Coca-Cola recycling location in Atlanta. In addition, Athens CCE works to better the community by distributing recycling bins and adopting Olympic Drive for Keep Athens Beautiful.

“We’ve actually picked up electronic items from the side of the street,” Lasitter said. “We had a big TV out there the last time we picked up.”

The University Physical Plant’s Sustainability Initiative frequently partners with ACC Recycling, but has no role in this Friday’s drive.

However, Physical Plant support services manager Rod Platt says that the Physical Plant will publicize the event through the recycling list server and the Go Green Web site.

“We feel that the University is a part of this community and encourage our staff and students to participate in recycling, whether on or off campus,” Platt said.

Lasitter expects that Athens CCE will hold sustainability events annually. While she and Janssen believe that the recycling drive will be a great success, they worry about the attendance at a daytime drive.

“I’m kind of worried that it’ll either be two people or two thousand people,” Lasitter said.