One group at the University is showcasing African culture and trying to maintain its heritage – even though it’s half a world away.

Promote Africa, a student-run organization, is made up of students from varied ethnic backgrounds working together to preserve and promote the art and history of African culture.

“Our purpose is to empower the disadvantaged, particularly in Africa,” said Dave Gupta, Promote Africa’s director of operations and a University student.

The organization strives to fulfill its purpose by showcasing the African artistries that do not receive much recognition.

The sale of Namibian jewelry and hand-carved wooden picture frames supports those African artists who lack the resources or market access to employ their talents. Namibia’s main source of income lies within its distribution of unique jewelry, which illustrates the country’s authentic culture.

“If you buy artwork, you’re providing a [livelihood and means] for opportunity to someone in Africa,” Gupta said.

The organization has also produced a film, “Deep Roots Malawi,” which was produced in Malawi and featured on the BBC. The film discusses historical and present aspects of Malawian music while investigating its future.

Beyond artwork and film, Promote Africa reaches out for the assistance of everyday citizens through the establishment of the Bright Ideas Grant competition. Project ideas categorized under health, educational or environmental needs in the African community are submitted for consideration for a $1,000 grant.

Promote Africa hosts a variety of events, some co-sponsored with other University organizations, such as the African Student Union.

On Thursday, the group will hold the “Promote Africa Exposé,” or what Gupta described as “an event combining art, music, film and photography with issues of education, health and sustainability.”

Attendees will be able to purchase artwork and explore a connection between Athens local bands and the rhythmic sounds of African music. The first 200 attendees who donate to the organization will be eligible to receive a free dinner.

“People around the globe can get involved in terms of giving us ideas,” Gupta said.